Discerning Market Demands Aesthetic Medical Services
Leading the new frontier of wellness is a pioneer in the field of aesthetic medical services, says VAM CHENG.
After decades of development driven by changes in consumer demand and improvements in technology, the beauty and aesthetic medical service markets in Hong Kong currently comprise 2 major sectors – traditional beauty service sector and the aesthetic medical service sector.
However, most traditional beauty salons only provide traditional beauty services with moderate results which no longer meet consumer needs, thus led to a change of consumer preferences from traditional beauty services to aesthetic medical service during recent years.
“Moreover,” says Vam Cheng, Director of Good Union Corporation Ltd, “Hong Kong consumers are expected to have increased awareness of the advanced technology which is popular in the relatively developed aesthetic medical service markets, in particular Korea and Taiwan, which lead to the opportunities for setting up the business of offering high quality medical esthetics equipment to the market.”
Full Range of Products
Cheng says, that aesthetic medical technology has undergone transformation during these few years and is expected to continue to grow as a result of emerging technologies. “So we continuously diversify our business as to match with the customers’ demand and market trend.”
“Good Union provides both minimally invasive (injection) products and energy-based machines to the market. Our customers can get a full range of products from us. Established by a team of professionals with years of experience in the beauty and aesthetic medical service markets, Good Union could provide the most dependable support services for our customers.”
Established by a team of professionals, Good Union offers one-stop service for clinics or beauty salons, not only the medical esthetics equipment but also “the most reliable after-sales service, including training, technical support, marketing strategy, sales operation solutions,” Cheng says.
Good Union is the sole distributor of a hyaluronic acid product (Teoxane) in Hong Kong. “Since there is an increase demand of hyaluronic acid in Hong Kong, we do have a big problem with the parallel imports. We have tried to fight this by issuing ‘genuine goods’ certificate to doctors who buy from us. Besides, we have made some genuine products’ labels as to let the end customers be aware that the doctors are using the products imported in the appropriate way.”
“We have now successfully expanded our market in wellness sector. We continuously diversify our business, not only provide medical esthetics equipments, but also offers wellness services, such as circulating Tumor DNA screening, an instant breast examination technology, health products etc.
“The cohesive force that binds us together is our mutual respect for and trust in each other. Our colleagues treat each other as family members. We always believe company family members are always important to the company. We trust our family members and our family members trust our company too,” concludes Cheng.
For additional information, please visit www.goodunion.com.hk
Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2017
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